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The Power of Good Advertising: Penetrating and Sticking in the Minds of Consumers

"Facts tell, stories sell" - Bryan Eisenberg

Good advertising plays a crucial role in shaping consumer perceptions and building brand loyalty. In this blog post...

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Embracing the Future : The Role of AI in Advertising and Marketing

“AI is probably going to be the single biggest disruptor and enabler of marketing in total. Its a dream come true, from a marketers perspective.” - Raja Rajammanar

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The Power of Emotional Marketing - How Brands Harness Feelings to Drive Consumer Behavior

"People do not buy for logical reasons. They buy for emotional reasons." – Zig Ziglar

In the fast-paced business landscape, emotional advertising stands o...

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Master the Art of SEO with these 5 Essential Beginner Steps

"When creating content, be the best answer on the internet." - Andy Crestodina

In today's digital age, having a strong online p...

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Brand Typography: How to Pick the Right Fonts for Your Brand

Typography is an art. Good typography is Art. - Paul Rand

When it comes to building your brand, selecting the right fonts may seem like a trivial decision, but it can act...

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6 Creative Branding Ideas to Elevate your Business

"If you don't give the market the story to talk about, they'll define your brand's story for you."- David Brier

Branding ...

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How to Create a Brand that people love : 5 Creative Tactics for Market Dominance

“A product can be quickly outdated, but a successful brand is timeless.” – Stephen King

In today's crowded marketplace, e...

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How to use data to create personalized ads that do not creep people out

“The brands that can connect with clients in a real way will win.” - Gary Vaynerchuk

Nowadays, personalized ads tap into audience desires & follow them ar...

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The ultimate guide for building a solid digital marketing strategy

"If your business is not on the internet, then your business will be out of business." -Bill Gates

About 12 years ago, no one would have imagined that we would ...

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Color Psychology: The Power of Colors in Building a Strong Brand Identity

“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”  - David Ogilvy

I...

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Master the Art of Trust: 6 Power Moves to Win Your Customers Hearts

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” - Warren Buffett

In today&...

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How to Build a Strong Corporate Identity: 4 Important Elements

“It's the behavior of your company and its people that form your reputation, and your reputation is your brand.”   -  Dave Allen

 

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Is your brand message getting lost in the noise? Here Are 3 Reasons Why and How to Turn It Around

“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.” -Simon Mainwaring

When it comes to b...

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Mastering customer understanding: 6 Tips to Apply Intelligent Customer Engagement

“People do not care how much you know until they know how much you care."

– Theodore  Roosevelt

As a business owner or ma...

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The Power of Rebranding: 6 Advantages and Significance for Your Business

“Rebrand is not just about buzzing brand words; it's about repurposing your lives, finding your true voice and building an authentic brand that impact lives.

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Mastering the 5 Brand Pillars: Unlocking the Door to Business Success

"People spend money when and where they feel good." — Walt Disney

Developing a successful business is not easy, it requires time and effort to build. Havi...

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Offline Marketing : Make a Lasting Impression in an Online Era

“Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach

In the world of online advertisi...

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5 Major Reasons Why DIY Marketing Can Seriously Harm Your Organization

“Just because you can measure everything doesn’t mean that you should. ” - W. Edward Deming

We enjoy a little DIY, whether it's for home decoration,...

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5 Good Reasons Why You Should Advertise Your Business

“Good advertising does not just circulate information. It penetrates the public mind with desires and beliefs.” - Leo Burnett

How can people buy your goods or...

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The primary roadblocks to social media campaigns of businesses

“Content is fire, and social media is gasoline.”- Jay Baer.

 

Who would have thought that social media to become so influential for mo...

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The importance of good copywriting for business

“The written word is the strongest source of power in the entire universe.”- Gary Halbert.

 

The primary aspect of a business is under...

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The Better Understanding of a Good PR Strategy!

“A good PR story is infinitely more effective than a front-page ad.”- Richard Branson.

 

There is an old catchphrase, "advertisin...

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The Role of Graphic Design in Print Advertisements

“Every great design begins with an even better story.”- Lorinda Mamo.

 

We all know that advertising is an important stakeholder of a ...

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4 things go Brilliant with Advertising Campaigns

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”- Leo Burnett.

 

When there is a talk about adve...

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The Modern Day 6 Biggest Challenges in Social Media Marketing

“Social media is about sociology and psychology more than technology”- Brian Solis.

 

In the recent past, evolving technologies, along...

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There can never be a substitute for newspaper ads!

“The advertisement is the most truthful part of a newspaper.”- Thomas Jefferson

 

Previously, everyone's morning usually started w...

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The Marketing Science behind Customer Emotions

“To awaken human emotions is the highest level of art.”- Isadora Duncan.

 

The first impression has always been the last impression. B...

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The Gravity of Corporate Events in Business Success

“Good fortune is what happens when opportunity meets with planning”- Thomas Edison.

 

Corporate events have been used as an unofficial...

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Outdoor Advertising: The Discovery Beyond Vision

“Make it simple. Make it memorable. Make it inviting to look at.”- Leo Burnett.

 

The evergreen advertising channels that have dominat...

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Is Video Content the Modern Day Killer Marketing Strategy?

“We are operating in a world where one good video can lead to a massive social following.”- Mike Henry.

 

As an image is worth a thousand word...

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Creativity: The Lifeline of Advertising Campaigns

“Creativity is seeing what others see and thinking what no one else ever thought.”- Albert Einstein.

 

When it comes to outstanding advertisin...

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A Gaze into the Modern Day Advertising Struggles

“When you face failures, don’t change your goal, change your strategy.”- Dr. Vivek Bindra.

 

Earlier advertising used to be simple when p...

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Does Social Media Influence The Consumer Buying Behaviour ?

“Social media puts the public into PR and the market into marketing.”- Chris Brogan.

 

In recent years social media has become an unimpaired pa...

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An Ultimate Insight into the Marketing Trends!

“Follow the trend lines, not the headlines.”- William J. Clinton 

 

‘So, what’s trending on social media today?’- this i...

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The Chemistry with an Advertising Agency: Why does a business need an advertising agency?

“Creativity is an advertising agency’s most valuable asset because it is the rarest.”- Jef I. Richards,Author 

 

As the business has...

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However, The Customers Will Always Be The Super Bowls

"People spend money when and where they feel good." — Walt Disney

Many companies fail in the market due to their lack of understanding of their customers....

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A Positive Return on Investment for Successful Marketing Campaigns

“It's not what you sell that matters as much as how you sell it!” - Brian Halligan, CEO & Co-Founder, HubSpot

 

Before deciding whether...

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Branding vs. Advertising: The Art of Storytelling

“Good content isn’t about good storytelling. It’s about telling a true story well.” - Ann Handley, Author

 

Most businesses usually...