Blog Banner Image
Powerful Advertising Tactics to promote your Business

“Never stop testing and your advertising will never stop improving.”- David Ogilvy

Advertising serves as a potent tool for businesses seeking to enhance their...

6 Steps to Craft a Winning Advertising Campaign

“Creativity without strategy is called art, creativity with strategy is called advertising.” – Jef Richards

Advertising campaigns are a vital component ...

The Power of Good Advertising: Penetrating and Sticking in the Minds of Consumers

"Facts tell, stories sell" - Bryan Eisenberg

Good advertising plays a crucial role in shaping consumer perceptions and building brand loyalty. In this blog post...

Embracing the Future : The Role of AI in Advertising and Marketing

“AI is probably going to be the single biggest disruptor and enabler of marketing in total. Its a dream come true, from a marketers perspective.” - Raja Rajammanar


The Power of Emotional Marketing - How Brands Harness Feelings to Drive Consumer Behavior

"People do not buy for logical reasons. They buy for emotional reasons." – Zig Ziglar

In the fast-paced business landscape, emotional advertising stands o...

Master the Art of SEO with these 5 Essential Beginner Steps

"When creating content, be the best answer on the internet." - Andy Crestodina

In today's digital age, having a strong online p...

Brand Typography: How to Pick the Right Fonts for Your Brand

Typography is an art. Good typography is Art. - Paul Rand

When it comes to building your brand, selecting the right fonts may seem like a trivial decision, but it can act...

6 Creative Branding Ideas to Elevate your Business

"If you don't give the market the story to talk about, they'll define your brand's story for you."- David Brier

Branding ...

How to Create a Brand that people love : 5 Creative Tactics for Market Dominance

“A product can be quickly outdated, but a successful brand is timeless.” – Stephen King

In today's crowded marketplace, e...

How to use data to create personalized ads that do not creep people out

“The brands that can connect with clients in a real way will win.” - Gary Vaynerchuk

Nowadays, personalized ads tap into audience desires & follow them ar...

The ultimate guide for building a solid digital marketing strategy

"If your business is not on the internet, then your business will be out of business." -Bill Gates

About 12 years ago, no one would have imagined that we would ...

Color Psychology: The Power of Colors in Building a Strong Brand Identity

“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”  - David Ogilvy


Master the Art of Trust: 6 Power Moves to Win Your Customers Hearts

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” - Warren Buffett

In today&...

How to Build a Strong Corporate Identity: 4 Important Elements

“It's the behavior of your company and its people that form your reputation, and your reputation is your brand.”   -  Dave Allen



Is your brand message getting lost in the noise? Here Are 3 Reasons Why and How to Turn It Around

“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.” -Simon Mainwaring

When it comes to b...

Mastering customer understanding: 6 Tips to Apply Intelligent Customer Engagement

“People do not care how much you know until they know how much you care."

– Theodore  Roosevelt

As a business owner or ma...

The Power of Rebranding: 6 Advantages and Significance for Your Business

“Rebrand is not just about buzzing brand words; it's about repurposing your lives, finding your true voice and building an authentic brand that impact lives.

Mastering the 5 Brand Pillars: Unlocking the Door to Business Success

"People spend money when and where they feel good." — Walt Disney

Developing a successful business is not easy, it requires time and effort to build. Havi...

Offline Marketing : Make a Lasting Impression in an Online Era

“Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach

In the world of online advertisi...

5 Major Reasons Why DIY Marketing Can Seriously Harm Your Organization

“Just because you can measure everything doesn’t mean that you should. ” - W. Edward Deming

We enjoy a little DIY, whether it's for home decoration,...

5 Good Reasons Why You Should Advertise Your Business

“Good advertising does not just circulate information. It penetrates the public mind with desires and beliefs.” - Leo Burnett

How can people buy your goods or...

The primary roadblocks to social media campaigns of businesses

“Content is fire, and social media is gasoline.”- Jay Baer.


Who would have thought that social media to become so influential for mo...

The importance of good copywriting for business

“The written word is the strongest source of power in the entire universe.”- Gary Halbert.


The primary aspect of a business is under...

The Better Understanding of a Good PR Strategy!

“A good PR story is infinitely more effective than a front-page ad.”- Richard Branson.


There is an old catchphrase, "advertisin...

The Role of Graphic Design in Print Advertisements

“Every great design begins with an even better story.”- Lorinda Mamo.


We all know that advertising is an important stakeholder of a ...

4 things go Brilliant with Advertising Campaigns

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”- Leo Burnett.


When there is a talk about adve...

The Modern Day 6 Biggest Challenges in Social Media Marketing

“Social media is about sociology and psychology more than technology”- Brian Solis.


In the recent past, evolving technologies, along...

There can never be a substitute for newspaper ads!

“The advertisement is the most truthful part of a newspaper.”- Thomas Jefferson


Previously, everyone's morning usually started w...

The Marketing Science behind Customer Emotions

“To awaken human emotions is the highest level of art.”- Isadora Duncan.


The first impression has always been the last impression. B...

The Gravity of Corporate Events in Business Success

“Good fortune is what happens when opportunity meets with planning”- Thomas Edison.


Corporate events have been used as an unofficial...

Outdoor Advertising: The Discovery Beyond Vision

“Make it simple. Make it memorable. Make it inviting to look at.”- Leo Burnett.


The evergreen advertising channels that have dominat...

Is Video Content the Modern Day Killer Marketing Strategy?

“We are operating in a world where one good video can lead to a massive social following.”- Mike Henry.


As an image is worth a thousand word...

Creativity: The Lifeline of Advertising Campaigns

“Creativity is seeing what others see and thinking what no one else ever thought.”- Albert Einstein.


When it comes to outstanding advertisin...

A Gaze into the Modern Day Advertising Struggles

“When you face failures, don’t change your goal, change your strategy.”- Dr. Vivek Bindra.


Earlier advertising used to be simple when p...

Does Social Media Influence The Consumer Buying Behaviour ?

“Social media puts the public into PR and the market into marketing.”- Chris Brogan.


In recent years social media has become an unimpaired pa...

An Ultimate Insight into the Marketing Trends!

“Follow the trend lines, not the headlines.”- William J. Clinton 


‘So, what’s trending on social media today?’- this i...

The Chemistry with an Advertising Agency: Why does a business need an advertising agency?

“Creativity is an advertising agency’s most valuable asset because it is the rarest.”- Jef I. Richards,Author 


As the business has...

However, The Customers Will Always Be The Super Bowls

"People spend money when and where they feel good." — Walt Disney

Many companies fail in the market due to their lack of understanding of their customers....

A Positive Return on Investment for Successful Marketing Campaigns

“It's not what you sell that matters as much as how you sell it!” - Brian Halligan, CEO & Co-Founder, HubSpot


Before deciding whether...